Drapers Digital Forum: Customer personas key to cut through data, says Topman...
Defining core customer personas is key to sorting through the huge amounts of digital data and breaking down the online barriers between retailers and their shoppers, Topman’s Gareth Rees-John has said.
View ArticleDrapers Digital Forum: Don’t get dragged into Black Friday, warns Jigsaw
Jigsaw’s chief operating officer Richard Gilmore has encouraged retailers and brands to turn their backs on Black Friday discounting and focus on driving full price sales online.
View ArticleDrapers Digital Forum: Personalisation is at the ‘tip of the iceberg’
Personalisation has a long way to go, but there is a fine line between helping the customer find what they want and becoming intrusive, retailers and technology experts said today.
View ArticleDrapers Digital Forum: Clarks to ‘re-examine’ free returns
Footwear giant Clarks has said it is looking into “tweaking” its offer of free returns on purchases across Europe.
View ArticleDrapers Digital Forum: Boden to test retail concept and launch tablet app
Boden is looking at a “serious” retail test and is preparing to launch a new tablet app, the catalogue and online retailer’s founder has revealed.
View ArticleDrapers Digital Forum: 'Personalisation is over-rated', says Boohoo marketing...
Speaking at the Drapers Digital Forum today, Boohoo.com marketing director Richard Clark said he thinks “personalisation is a bit overrated” at the individual customer level and that retailers should...
View ArticleDrapers Digital Forum: Don’t rush into international expansion
The most important thing to remember when weighing up whether to launch into new markets is to take it slowly and do your research, ecommerce experts have said.
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